LECTURE BY THE REPRESENTATIVE OF NLB BANK AT THE UNIVERSITY MEDITERRANEAN

As part of the celebration of the second birthday of NLB Bank’s Friendi card, a lecture entitled “Marketing synergy: Co-branding in practice” will be organized on April 10 at 10 a.m. at University Mediteran , which will be held by NLB Bank and the NGO Center for Youth Education.

In the introductory part of the lecture, participants will have the opportunity to learn about the importance of co-branding, through practical examples and experiences of the organizers. Special emphasis will be placed on the synergy created through this cooperation, as well as how the Friendy card has become a bridge between young people and benefits that enable them to have a better quality of life, such as discounts, education and special activities that the Friendy card offers.

During the lecture, participants will have the opportunity to actively participate in the discussion and give their opinion on the current and future opportunities that the Friendi card can offer. Feedback from young people plays a key role in further improving the offer and creating new content that will be in line with their wishes and needs.